Blending Neuroscience, Psychology, and Adult Development to Help You Perform at Your Best
Hey there, I'm Bay
I blend neuroscience with a deeply intuitive coaching process to help you access clarity, confidence, and your most innovative thinking. When your brain is working with you, your best ideas don’t have to be forced—they come naturally.
Deep Curiosity Meets
Creative insight
The way your brain works shapes everything you do. So why leave it out of the equation?
Your brain is behind every decision you make, idea you generate, challenge you navigate, and goal you pursue. Understanding how it works gives you an entirely different way to approach performance.
Brain-based coaching uses insights from neuroscience, complexity theory, and adult development to help you recognize the patterns shaping how you think, lead, and respond—then create strategies that work with your brain rather than against it.
Instead of forcing yourself into someone else’s formula for success, we uncover what helps your brain think clearly, manage energy, navigate complexity, and do its best work.
The result? Meaningful change that doesn’t just help you accomplish more. It makes doing it feel way better, too.
Brain-Based Coaching?
Why
First Call: Uncover and Align
We’ll start by getting underneath the mental clutter to understand how you’re thinking, what’s getting in the way, and what you want instead.
Questions That Change Your Thinking
I’ll ask questions that bring out new insights and awareness to old stubborn problems. This will help us build a foundation for the changes that align with your goals and values.
Insights Become Results
Insight is only useful if it changes something. We’ll translate what you discover into practical, brain-friendly strategies that help you perform, lead, and create at your best.
Your Path Unfolds
Over our time together, you’ll build something even more valuable than a collection of tools: a deeper understanding of how your brain operates and what you need to perform sustainably.
How does it work?
I know what it’s like to look successful on paper while feeling like your brain is making everything harder than it needs to be.
By most measures, I was doing great. I graduated at the top of my class from Harvard, worked alongside some of the world’s leading psychology researchers, led design at a global textile company, managed digital content for an L.A.-based apparel company, and held a senior leadership role at a neurodiverse theatre company.
Behind the résumé was a very different experience.
I spent much of my twenties caught in perfectionism, worry, and overthinking. I could analyze a problem from every conceivable angle and still have absolutely no idea what to do about it.
I was capable, ambitious, and very self-aware. But I was using an enormous amount of energy just to be me.
That Led Me Here
The Path
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My Brain
Changed Everything
Then, in 2018, I suffered a traumatic brain injury that left me wondering whether the professional life I had worked so hard to build was over.
Recovery forced me to understand my brain in an entirely new way. I could no longer rely on pushing harder. I had to pay attention to my energy and the conditions that allowed me to thrive.
Eventually, I returned to work, was promoted, and began working with my first coach as I stepped into the new role.
That experience changed the trajectory of my career.
Coaching taught me to trust my own thinking, work with my brain instead of against it, and build success around how I naturally functioned.
I became fascinated by what becomes possible when we treat the brain as our greatest advantage. That fascination ultimately led me to become a coach and is the foundation of the work I do today.
My coaching
may be based in neuroscience, but...
My clients will tell you that my secret sauce is the fun, safety, and joy I bring to the process.
Bring me the impossible decisions, big ideas, creative blocks, and problems you’ve thought about 100 different ways.
I’ll help you find the signal in the noise.
My coaching may be based in neuroscience, but...
Now, as a Cognitive Performance & Executive Coach, I help high-achieving people understand the brain behind how they think, work, lead, and create so they can perform at their best without sacrificing themselves in the process.
Together, we’ll uncover how you make decisions, manage your energy, navigate complexity, and access your most creative thinking then build practical strategies around the way you naturally function.
Because the goal isn’t to make you better at enduring what isn’t working, follow a more perfect routine, or squeeze even more into an already-full day.
It’s to help you recognize what’s worth stretching for, what needs to change, and meet both with greater capacity so you can become more effective, energized, creative, and fulfilled as yourself.
To Thrive
Your Turn
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